Fitting Group is a branding agency specializing in Challenger Brands — companies that are not the market leader in their industry, but deserve to be so.

They may be national or regional, large or small, but they ALL have strong, bold leadership, unafraid of breaking the rules. Challenger is not simply a market position, it is a mentality.

Challenger Brands must have the guts to take a hard look at themselves through the eyes of their customers and do what's necessary to build a powerful, un-ignorable brand that challenges the market leader. Brand Spanking can take you there.